About Us


The story of Roaring Forties Farms started on Flinders Island one dark and windy night in October of 2010…

David and James Madden travelled from the mainland of Australia with all of the equipment they thought they would need to restart the small, abandoned abattoir on Flinders Island that they had blindly bought.

The next morning, before they had an opportunity to start work, their only forklift would not start. Then their truck broke down. Refrigeration wouldn’t start. Parts of the building collapsed.

While the business has grown since those difficult early days, the essence of what made it tick remains.

Exceptional lamb and beef from some of the purest pastures in the world.

That dark and windy night was the first step to lead the company to where it is today – a brand of lamb and beef, processed in conjunction with the third generation Herd family in Geelong – that showcases the very best of what Tasmania, the Bass Strait Islands, and Southern Victoria have to offer.

Master Craftsmen

Many of the farmers in Tasmania and Southern Victoria have lived there for generations.

Knowledge of the land, the environment, and perfected lamb and cattle breeding techniques have been handed down from father to son time and time again.

They truly are masters of their craft – and completely in tune and at harmony with their environment.


The understanding, respect, and affection that they have for the special animals that they raise is key to the end product being one of the best in the world.

Join us in the coming weeks as we share some of their stories directly with you….